Havas Street hiring Regional Manager in New York City Metropolitan Area | LinkedIn (2024)

The Regional Manager is responsible for ensuring seamless execution of all sampling activity and special events for agency clients within a designated region. The Regional Manager develops and leads all local managers and reports to the Field Marketing Director.

RESPONSIBILITIES

Strategy

• Generates innovative solutions and creative ideas for use in current and future programming
• Provides strategic insights for organizational structure and staffing
• Works with Director to manage key processes of client programming
• Ability to identify opportunities and effectively interpret data collected in the field to translate into strategies

Events | Special Campaigns

• Executes and manages all aspects of the region’s events and incremental programs, including budgets, planning, and reporting
• Works with agency partners to ensure seamless event execution

Account Management

• Builds and maintains relationships with client sales force, key contacts, and client partners
• Trains and supports client teams on the utilization of the custom online schedule and reporting system
• Ensures information flow between field and sales teams and shares key insights with client marketing teams
• Serves as the day-to-day client contact regarding anything pertaining to field execution and logistics
• Leads and resolves all region crisis and ensures issues are effectively resolved
• Manages daily and weekly execution performance via internal reporting system as defined during training
• Audits event reports and images daily to maintain quality control and identifies opportunities for improvement

Budget Management

• Manages all aspects of regional budget, including approval of staff expenses
• Ensures field staff adheres to agency budget guidelines
• Audits field staff expenses on a consistent basis

Team Management | Mentoring

• Mentors employees, offering help and guidance in overcoming challenges, meeting KPIs, and professional development, while evaluating their individual skills and areas of growth and improvement
• Conducts in-market visits, trainings, spot-checking, and supports onsite execution of high-profile events
• Manages and distributes workload for field staff as necessary and ensures that client deliverables are met
• Liaises with Director to align on staff performance and works to conduct disciplinary actions with Director and Human Resources as needed
• Works in unison with the Director to conduct regional staff performance evaluations
• Educates teams on company and state policies, procedures, and legalities while ensuring all are fully adhered to

Staffing

• Hires, trains, and manages all local managers with coaching/mentoring while driving results and helping innovate recruiting strategies
• Employs strategies to promote employee retention
• Works closely with the Recruiting Department on market specific staffing needs and managing priorities for the region

Agency Contributions

• Contributes positively to the agency culture, atmosphere, and values and exudes a positive outlook on his/her team
• Establishes professional and respectful relationships with staff
• Analyzes local competition and strengthens the company’s brand position in assigned region

QUALIFICATIONS

Education: Bachelor’s Degree (in communications, liberal arts, business or marketing preferred)

Experience: Minimum of 3 years in event marketing working in a management role, representing brands in the adult beverage category. Extensive experience managing a remote territory and team. Extensive experience developing and maintaining client relationships.

SKILLS & ABILITIES REQUIRED

Ability to understand client brand categories and landscapes to deliver creative ideas that resonate with target audiences. Excellent presentation skills and comfortable speaking in front of groups. Staff- and client-respected leadership qualities demonstrating proven ability to lead by example. Self-motivated in a highly pressurized environment. Is appropriate, approachable, fair, and creates valued relationships with staff. Strong analytical and problem-solving skills with a comfort level handling “hot seat” situations. Can meet tight deadlines and has an exceptional eye for details.

Strong people and proven management leadership skills, including the ability to mentor staff and provide direction and objectives, performance counseling and skill building. Knowledge of when to rely on personal judgment and when to seek advice. Good delegation skills. Entrepreneurial mentality and spirit. Solid judgement, drive and influence. Lead with, passion and intellectual curiosity. Must be collaborative and results- driven. Must be willing to travel to assigned market areas within region consistently. Typical work week varies from week to week and includes nights, weekends, and holidays.